Lydia Spann
Writing // Public Relations // Design
Public Relations Internship
During my Spring 2106 semester at Baylor, I worked as a public relations intern for Prosper Waco. My responsibilities included:
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Designing marketing content such as fliers, graphics and invitations
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Managing social media accounts
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Writing media alerts
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Posting and summarizing articles for the website
Media Kit
News Release & Media Alert
Social Media
In response to this news release, the event was covered by KWTX.
Integrated Marketing Campaign
Setting the Table for Systematic Change
Feature Blog Post
Feature Story & Pitch Letter
In May 2015, I participated in the Texas Hunger Initiative's "Hunger in America" trip. Along with 14 other students and staff, I traveled to Washington, D.C. to learn about local and national efforts combatting hunger. I wrote the following story as a response to my experience. It was published on THI's blog and used to promote the following year's trip.
"A Commission to do Something About Hunger"
Public Relations Internship
As a Public Relations Intern at the Texas Department of Transportation, my responsibilities included:
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Assisting in managing the Twitter account for the Waco District Office I-35 feed
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Creating content for monthly newsletters
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Contributing to other projects as needed to relay TxDOT messages to the public
"Freight Shuttle System Could Decrease Congestion, Driving Risks on I-35"
Coursework
Throughout my time at Baylor, I wrote extensively. The following samples are pieces that I wrote over my senior year.
